TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, was recently named the official U.S. Footwear Partner of Future Golf. Future Golf is a multi-course golf membership platform popularized in Australia that recently launched in the United States with a technology-driven model designed to make golf more accessible, flexible, and connected.
Debuting in Northern California, Future Golf was founded in 2014 with the goal of providing golfers a more flexible way to access and experience the game. Unlike existing golf platforms that typically focus on just one aspect of the golfing experience, Future Golf brings every element together. The flourishing membership platform has grown from a grassroots social golf concept into a modern membership platform connecting more than 60,000 golfers, growing into Australia’s largest and fastest-growing golf community. The company’s U.S. expansion brings its established membership model to one of the world’s largest golf markets, where a new generation of players continues to embrace the game.
“Future Golf is all about breaking down traditional barriers to golf by focusing on access, flexibility, and connection, and TRUE linkswear is a company that shares our ethos and inclusive spirit,” said Ali Terai, Founder and CEO of Future Golf. “TRUE has already been a fantastic partner to Future Golf in Australia, where we’ve seen firsthand how naturally our brands and communities align. As we bring Future Golf to the United States, extending that partnership into a new market felt like a natural next step. We’re excited to continue working together to build a more connected, welcoming golf community.”
The Future Golf app serves as the central hub of the membership experience, allowing members to explore participating courses, book and score their round, manage their handicap, access membership benefits, discover events, track performance, and connect with the broader Future Golf community.
“Traditionally, golf institutions have built a lot of walls; single-club membership, initiation fees, guest policies, dress codes written in the 1950s. None of them make the game better, it just makes it smaller,” said TRUE linkswear CEO and Co-Founder Jason Moore. “We have spent our entire existence pushing against that; belonging over intimidation, connection over status. When we met the team at Future Golf, the conversation was short and direct, kicking off a successful partnership in Australia. Future Golf has been solving the same problem on the other side of the world and has had a decade of proof it works. TRUE linkswear™ couldn’t be prouder to be named the Official Footwear Partner of Future Golf USA after being a part of this innovative and successful model throughout Australia.”
Future Golf’s American launch begins with a limited number of Founding Memberships. The platform’s Founding Membership is priced at $250 per year, which includes twelve rounds of golf across the Future Golf network. For the first 1,000 Founding Members, that $250 price is locked in for life. After that initial cohort is established, standard memberships will become available for purchase at $400 per year, with the same twelve rounds included.
To celebrate the US launch, Future Golf will be hosting an inaugural event in San Francisco at the Golden Gate Park Golf Course on October 30th, 2026. Attendees will have the opportunity to enjoy the TRUE Lounge, highlighting our commitment to comfort on and off the course.
